Pilot Pen Campaign Collab

In 2021 I collaborated with Pilot Pen AU to design a campaign to celebrate the Australian launch of their Fude Makase & Shunpitsu pens ranges.

The campaign was a fusion of mindfulness & brush lettering to teach the basics the brush lettering with their new pens.

Together we created:

• A social media campaign:

  • Content creation

  • Caption writing

  • Scheduling

• A blog post with:

  • Accompanying “how-to guide to lettering” downloadable .

  • Behind the scences photography

  • Basic copywriting

• Bespoke lettering quote

  • “Letting Go is a Process”